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For Sales Leaders Who Can't Be Everywhere

90% of Your Sales Calls Go Unreviewed.
We Fix That.

CloserLabs is AI that listens, scores, and coaches every rep on every call — whether they're in the field, on Zoom, or over the phone. No more guessing what went wrong. No more invisible teams.

100%
Calls Reviewed
10 min
Setup Time
72 hrs
Time to Results
CloserLabs Dashboard showing team performance metrics and sales rep leaderboard
Works with Zoom, Dialpad, Fathom, & webhooks
Field, phone, or video — all covered
Your rubric, your playbook, your standards

You Can't Coach What You Can't See

Most sales managers listen to 2-3% of calls. The rest? Completely invisible. You're left guessing why deals die and hoping reps figure it out on their own.

  • Field teams are invisible. You have no idea what's happening in face-to-face meetings.
  • Coaching is random. You catch one bad call and miss twenty others.
  • Reps repeat the same mistakes. Because no one told them what went wrong.
  • You spend hours on QA — and still miss most of what matters.
CloserLabs agent performance tracking showing individual rep scores and close rates
90%
of calls go unreviewed
industry-wide

Three Steps to Reviewing Every Call

CloserLabs connects to your existing tools and starts grading calls against your standards — automatically.

1

Connect Your Tools

Link Zoom, Dialpad, Fathom, or any tool that sends webhooks. Takes 10 minutes. Works with lav mics and Plaud for field teams.

2

Define Your Standards

Upload your playbook and rubrics. Tell the AI exactly what an "A" call looks like for your team. Your framework, not generic templates.

3

Get Instant Coaching

Every call is scored. Every rep gets feedback. You see who's improving and who needs help — without listening to a single recording.

CloserLabs setup wizard with readiness checklist and integration options

Every Call. Scored. Instantly.

The AI reads every transcript and grades it against your rubric. You'll see exactly where reps nailed it and where they fell short — intro, pain discovery, objection handling, next steps.

  • Role-based rubric scoring
  • Sentiment and deal outcome tracking
  • Strong points and areas for improvement
  • One-click coaching to Slack
CloserLabs call analysis showing final grade, core score, sentiment, and role-based rubric breakdown

See Your Entire Team at a Glance

No more spreadsheets. No more manual tracking. See who's closing, who's improving, and who needs attention — all in one view.

  • Leaderboards ranked by score
  • Conversion rate by rep
  • Grade distribution across the team
  • Trend lines to track improvement
CloserLabs team dashboard showing total calls, average score, conversion rate, and sales rep leaderboard

The AI Learns What "Good" Means to You

Upload your grading rubrics, product knowledge, and playbooks. The AI uses these as "ground truth" — so feedback is specific to your process, not generic advice.

  • Custom rubrics for different roles
  • Product knowledge library
  • Pricing sheets and documentation
  • The more context, the better the coaching
CloserLabs knowledge base showing grading rubrics upload and product knowledge documentation

"I used to spend 4 hours a week listening to call recordings. Now I spend 20 minutes reviewing scores and coaching the reps who actually need it."

MK
Sales Manager
SaaS Company, 12 reps

"My field team was completely invisible before this. Now I know exactly what's happening in every face-to-face meeting."

JR
VP of Sales
Home Services, 8 reps

"The feedback is instant. My reps don't have to wait for our weekly 1:1 to know what they did wrong — they find out the same day."

SL
Head of Revenue
Agency, 6 reps

Pick the Plan That Fits Your Team

No contracts. Cancel anytime. Annual plans save 50%.

Monthly
AnnualSave 50%
Individual
For lone wolf closers
$297/mo
billed monthly
  • 50 calls per month
  • AI call grading
  • Personal dashboard & call log
  • Custom rubric upload
  • Product knowledge upload
  • Email support
Select Plan
Enterprise
Scale without limits
$1,497/mo
billed monthly + setup fee
  • Unlimited user seats
  • Everything in Team
  • Custom AI models
  • Done-for-you setup
  • Dedicated onboarding
  • Direct Slack support with team
  • SOC2 compliance
  • SSO / SAML
  • On-prem bridge option
Get Started

Questions Before You Start

Anything that sends transcripts via webhook. That includes Zoom, Dialpad, Fathom, Aircall, GoHighLevel, and most modern sales tools. For field teams, it works with Plaud and lav mics. If your system can send a transcript, we can grade it.
About 10 minutes. You'll connect your data source, upload your playbook or rubrics, and you're ready. Most teams are grading their first call within the hour.
You tell it. You upload your grading rubric and playbook documents. The AI uses these as "ground truth" — so it's scoring against YOUR standards, not generic templates. The more specific you are, the better the feedback.
Yes. This is one of the biggest use cases. Field teams use Plaud devices or lav mics to record in-person meetings. The transcript comes in, and CloserLabs grades it just like any other call. No more invisible reps.
Teams see results within 72 hours — because reps get feedback on the same day instead of waiting for a weekly 1:1. Industry benchmarks show 15% revenue increases and 30% higher close rates for teams using AI-assisted coaching. Your results will depend on how consistently you use it.
For Individual and Team plans, select your plan and check out. You'll have access immediately. For Enterprise, book a demo call and we'll walk you through setup — it's a white-glove experience with done-for-you implementation.

Stop Guessing. Start Coaching.

Every call your team makes is an opportunity to improve — or a mistake waiting to repeat. CloserLabs makes sure nothing gets missed.